Media Influence on HIV/AIDS Awareness and Response Services.

Mollel,, Grace (2024) Media Influence on HIV/AIDS Awareness and Response Services. Masters thesis, The Open University of Tanzania.

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Abstract

This study examined the extent to which media campaign on HIV/AIDS awareness had impacted the community to respond to HIV/AIDS interventions. The general objective of the study was to assess media influence on HIV/AIDS awareness and response services with special reference to a selected HIV/AIDS support centre in Dar es Salaam Region, Tanzania. The study was guided by the following specific objectives: identification of the media strategies devised towards enhancing response to HIV/AIDS services, examination of whether there were available media resources, tools, programmes and infrastructures sufficient to be used for awareness on HIV/AIDS and services. The third specific objective assessed the challenges that result from media facing members of the community while responding to HIV/AIDS services. The study used exploratory approach whereby non-probability purposive sampling was used to enroll the participants. Study findings showed that mass media used different strategies to reach the community for increasing awareness on HIV/AIDS and response services. Further, findings indicated the presence of supportive infrastructures for media to perform their duties in terms of the availability of tools and programmes and increased of the community awareness in the reduction of stigma and discrimination to people living with HIV/AIDS. Conclusively, the study has identified that media has helped to reach majority of people within a short period of time. The study recommends that, an emphasis must be kept on the use of pre-exposure prophylaxis and Post exposure prophylaxis to reduce the risk of transmission in vulnerable environment, increase content for increasing the awareness of using ART‟s and the mass media content creators have to conduct a thorough research before releasing the content. Keywords: Media Influence, HIV/AIDs Awareness, HIV/AIDS Response Services, Ubungo HIV/AIDS

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