The Role of TBC FM in Promoting Children Rights in Tanzania: A Survey over Simiyu Region.

Isaya., Momba Saimon (2022) The Role of TBC FM in Promoting Children Rights in Tanzania: A Survey over Simiyu Region. Masters thesis, The Open University of Tanzania.

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Abstract

This study sought to examine the role of TBC FM Radio on promoting children rights to the public. Specifically, this study focuses on identifying the programs aired on TBC FM Radio which promote children rights, determining the contribution of the programs aired on TBC FM Radio on promoting children rights, and exploring people’s views on the programs on promoting children rights aired on TBC FM Radio. In case of the methods, this study was conducted in Simiyu region, whereas a cross-sectional research design with both quantitative and qualitative approach was employed during data collection. Additionally, two instruments of data collection which include questionnaire and interviews were employed to gather data from 100 respondents. Data analysis in all three objectives employed descriptive statistics to generate frequencies and percentages. Thereafter, inferential analysis, in particular the Binary Logistic Regression was employed to find the statistical significant between the role of media (independent variable) and promoting of children rights (dependent variable) whereas the value of score was (p-value≤0.05). The obtained findings show that TBC FM Radio had designed programs for promoting children rights. The results also indicate that the designed programs had contributed on promoting children rights. Furthermore, the results indicate that people had perceived the aired programs on TBC FM Radio to have positive contribution on promoting children rights. The inferential findings show that among the nine determinants, six determinants (educational programs, respect of children rights, protect children from neglect or abuse, sensitization of children rights, reading and writing, and parental awareness) show the statistical significant association ((p-value≤0.05) with promoting of children rights. The study concludes that TBC FM Radio plays its roles to promote children rights through different aired programs. The study recommends the parents to encourage their children to listen to the aired programs. Also, other radio media should learn from TBC FM Radio on how children rights could be promoted in media.

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