Nassoro, Ahmed Amud
(2018)
Assessing the Extent to Which Poor Tourist Services Affect Promotion and Marketing of Tanzania National Parks: A Case of Ruaha National Park.
Masters thesis, The Open University of Tanzania.
Abstract
This study researched on the extent to which poor tourist services affect the promotion and marketing of Tanzania national parks. The study was guided by four specific objectives, namely to assess tourists’ satisfaction on the services provided by National Parks; to assess tourists’ perceptions on the services provided by National Parks; to assess the strategies employed by national parks in marketing and promoting Tanzanian tourism products and to evaluate the impact of services in marketing and promoting tourism in the country. This research is both quantitative and qualitative in nature. The collection of data was facilitated by questionnaires and documentary review; and analyzed descriptively using the Statistical Package for Social Sciences (SPSS) and Microsoft Excel programmes and content analysis for secondary data was employed where results were transcribed using Microsoft Word programme. The study recommends that National Parks should implement efficient marketing strategies, product development (innovation) should be considered, service improvement, marketing course programs should be conducted, improvements of websites contents. In addition, the government should ensure there are policies to guide the development of sustainable tourism in order to maintain the status of the country services. For further research, this study recommends that there is need to conduct the same research in other locations aimed at getting a more countrywide representative picture.
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