Vegetables and Fruits Consumption Campaign and Sales for Sustainable Economic Development of Vendors in Chamazi Market Temeke District, Tanzania

Melack, Yalengeko (2015) Vegetables and Fruits Consumption Campaign and Sales for Sustainable Economic Development of Vendors in Chamazi Market Temeke District, Tanzania. Masters thesis, The Open University Of Tanzania.

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Abstract

A dissertation on Vegetables and Fruits Consumption Campaign and Sales for Sustainable Economic Development of Vendors in Chamazi Market is a result of the Community Needs Assessments (CNA) conducted in Chamazi Market to vendors and consumers of vegetables and fruits. The CNA revealed that vegetables and fruits consumption is very low to majority of residents in Chamazi. This situation has affected vendors of the products since they cannot generate high income to suffice their livelihood. There are a number of factors that contribute for low intake of vegetables and fruits among Chamazi residents including; lack of nutrition education on the importance of vegetables and fruits, low income that affects purchasing power and unavailability of different varieties of vegetables and fruits in Chamazi market. Consequently a number of factors that contribute to low sales among vendors are such as lack of entrepreneurial skills, poor marketing skill, poor working environment (market space)l lack of capital, unreliable market for some varieties which are not common in Chamazi market and poor technology i.e. lacks of preservative facilities (cold rooms) since vegetables and fruits are more perishable products. However, Vegetables and fruits selling is a very good and reliable business if it is done with expertise following the potential nutrients found for human health. Every individual and household requires to consume vegetables and fruits whether they like or not for their better health. Vendors should cultivate on this positive point of nutrition benefits of vegetables and fruits plus marketing skills to ensure high income through high sales. To achieve the project objectives, a participatory approach are necessary to be able to increase awareness to communities about the project equally nutrition education and consumption campaigns are continuously inevitable. In this view, stakeholders and policy makers are to be involved for project sustainability and up-scaling. The expected outcome is increased vegetables and fruits consumption resulting to increased sales for sustainable income generation to vendors in general.

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