Role of Entrepreneurs to the Development of Tourism in Arumeru District, Arusha Region

Sokko, Miriam Rahab (2015) Role of Entrepreneurs to the Development of Tourism in Arumeru District, Arusha Region. Masters thesis, The Open University Of Tanzania.

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Abstract

This study focuses on the role of entrepreneurs to the development of tourism in Arumeru District in Arusha Region. The main objective of this study was to explore the role of entrepreneurs to the development of tourism in Arumeru district. The expansion of entrepreneurs’ activities in Tanzania has stimulated the growth of tourism industry in the country due to increase of availability and variety of accommodation, transport, campsites, curio shops and agriculture. Together with the expansion of entrepreneurs, the tourism industry does not meet the needs of tourists in Arumeru district. Entrepreneurs complained that they do not benefit from tourism activities due to high taxes charged and high running cost of their activities. The study design was a case study research design. The sample size included 15 hotel owners, 6 curio shops owners, 9 transport owners, 6 restaurant owners, 6 Campsites owners and 30 farmers. The purposive sampling technique and Simple randomly technique were also used. The collection instruments were questionnaires and interview. Data were analyzed by Statistics Packages for Social Science (SPSS version 16.0) and explained in descriptive statistics, the emerged themes was used also. The findings revealed that unqualified entrepreneurs, high running costs, shortage of skilled workers, and high taxes are reasons for tourism industry fail to fulfill the needs of tourists. Furthermore training for entrepreneurs is the best solution for the entrepreneurs to benefit from tourism industry. This study recommends for quality assurance for accommodation, entertainment, food and beverage, internet in hotels and restaurants, curio shops to meet the needs of tourists.

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