Role of Media in the Dissemination of Agricultural Information: A Case of Shamba Radio, Iringa.

Lekeni, James Orongai (2025) Role of Media in the Dissemination of Agricultural Information: A Case of Shamba Radio, Iringa. Masters thesis, The Open University of Tanzania.

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Abstract

This study was undertaken to explore the role of the Media in disseminating Agricultural information a Case study of Shamba Radio in Iringa. Specifically, to assess the effectiveness of Shamba Radio in disseminating agricultural information to the farming community in Iringa, to explore the impact of Shamba Radio on farmers' knowledge, practices, and decision-making processes and to identify the challenges and opportunities associated with the use of Shamba Radio as a platform for agricultural communication. The study had a sample size of 70 farmers both males and females and two extension officers who were involved to provide some complimentary information as key informants on the role of Shamba Radio in disseminating Agricultural information. Data were collected through semi- structed questionnaire with open ended and close ended questions. Similarly, descriptive statistics were used during the data analysis. The results revealed that farmers depend on Shamba Radio as a reliable medium to the agricultural information, it was found that through the Shamba radio Programmes farmers have learned, news ways of farming, new avenue for markets of their produce, new agriculture inputs as well as weather variations in their areas. The study recommended the establishment of more radio stations to help small scale farmers to access information as quickly as possible, supporting initiative done by the Shamba Radio and providing more experts on the issues related to soil in order to educate and give more knowledge to the small-scale farmers. Keywords: Disseminating Agricultural information, farming community, Shamba Radio, Iringa

Item Type: Thesis (Masters)
Subjects: 000 Computer science, information & general works > 070 News media, journalism & publishing
Divisions: Faculty of Arts and Social Sciences > Department of Journalism and Media Studies
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 09 Sep 2025 16:53
Last Modified: 09 Sep 2025 16:53
URI: http://repository.out.ac.tz/id/eprint/4675

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