Contribution of Digital Communication Platforms in Promoting Democratic Values in Tanzania: A Content Analysis of Jamii Forum Platform.

Lugeiyamu, Felix (2024) Contribution of Digital Communication Platforms in Promoting Democratic Values in Tanzania: A Content Analysis of Jamii Forum Platform. Masters thesis, The Open University of Tanzania.

PDF - Submitted Version Available under License Creative Commons Attribution. Download (1MB)

Abstract

The study set out to assess the contribution of digital communication platforms in promoting democratic values in Tanzania. By analyzing the content of threads/topics generated through JamiiForum platform in four months between January to July 2018. The study specifically determined the role of jamiiforum platform in promoting democratic values; assessed the democratic values information shared on jamiiforum platforms and correlated the relationship between digital communication platforms and democratic values promotion. The sample size included 28 threads/topics generated through Jamiiforum platform with 84 contributions and six (6) communication experts who were purposely selected from The Open University of Tanzania, University of Dar es Salaam and Dar es Salaam School of Journalism in Dar es Salaam. The content analysis suggests that jamiiforum platform (digital communication platform) promote democratic values in Tanzania through bestowing freedom of expression among netzens; this provides them the chance to discuss all aspects of democratic values. Also the content analysis indicated that netzens don’t reveal their identities due to avoidance of legal and political interference. The study recommends that Political interference over digital communication should be avoided so as to allow the freedom of expression among the users; Digital communication should not be seen as threat to politicians but rather should be promoted to allow democratization process and Sustainable training on proper use of platforms should be provided to the netzens on the need and importance of proper using digital communications platforms including social media as a way of expressing and sharing their views, opinions and criticisms about the government and political issues taking place in the country. Keywords: Digital Communication, Social Media, Democracy, and Democratic Values

Actions (login required)

View Item