The Contribution of Community Income on the Growth of Consumer Marketing by Initiating Small and Medium Enterprises :The Case of Muungano Housing Cooperative in Chamazi- Temeke.District Dar es Salaam Region.

Setumbi, Tumaini Iddi (2020) The Contribution of Community Income on the Growth of Consumer Marketing by Initiating Small and Medium Enterprises :The Case of Muungano Housing Cooperative in Chamazi- Temeke.District Dar es Salaam Region. Masters thesis, The Open University of Tanzania.

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Abstract

Muungano housing Cooperative is the one of housing cooperatives which currently exists. This community live in new area whereby population of that area are very scattered and they lack basic social needs which cause them to go for further kilometers to find them and its costly. Majority of members in Muungano Housing Cooperatives depend on petty trade and casual labor. All these jobs are not high paying jobs. Income generated from these jobs is thus low and cannot meet day to day costs of living and repayment of their housing loans. This project was developed out to support the community members of Muungano Housing Cooperatives and their families to improve the living standard characterized by low income, formal education, knowledge on entrepreneurship, and capital contribute to low participation of community economic activities in Chamazi area, which lead to failure of housing loan repayment. The low income at household and individual level in Muungano Housing Cooperatives members is a major community concern. The social and economic condition in Muungano Housing Cooperatives is not good thus the income from the main economic activities (Petty trade and Casual laborer) their members are low educated to be engaged in formal employment, and therefore the population of Muungano Housing Cooperatives is caught in a trap of low income, abject poverty and low education. Keywords: Community Income, Consumer Marketing, Enterprises, Income.

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