Improved Income of Nguvu Moja Youth Group Through Ice-Cream Distribution in Sinza Ward, Ubungo District, Dar Es Salaam.

Nkya, Ndeshimuni E. (2022) Improved Income of Nguvu Moja Youth Group Through Ice-Cream Distribution in Sinza Ward, Ubungo District, Dar Es Salaam. Masters thesis, The Open University of Tanzania.

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Abstract

The overall objective of the project was to find out the challenges that the community is facing and resources which are available in the community and later to come up with the project which would improve their income. The project also reviewed the contribution of income generating activity to smallholder livelihoods economically as well as socially and culturally. The project was the result of community needs assessment which was conducted at Sinza Ward. The community needs assessment is the process of encountering the community members asking them what are the most pressing need, voting for prioritization and conducting intervention of the most pressing need of the community. With the limited time available the questionnaire was limited to 10 respondents selected randomly inclusively both gender and age groups. The tools used to gather information included household questionnaires, focus group discussions, interviewing and observation. The project revealed challenges face by youth such as farming skills, how to increase income and starting capital. The project outputs resulted where by 10 group members were trained on marketing of the ice-cream through channel marketing. The implementation of the project was based on community needs assessment which was carried out during the participatory assessment process. This involved understanding of their income generating activities of the community members. The project has been successful in a such way that, the municipality were able to give a loan of fourteen million to ensure the project put in place and all stakeholders in the project and other people involved during the Community Needs Assessment found that the project is worthwhile in improving income of the youth in Sinza ward that before the project were absolutely having no direction and lacks marketing skills of their income generating activity.

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