The Impact of Owners Interference in the Media Content Production in 2015 General Election. A Case Study of Habari Leo Newspaper.

Baptister, Salome (2022) The Impact of Owners Interference in the Media Content Production in 2015 General Election. A Case Study of Habari Leo Newspaper. Masters thesis, The Open University of Tanzania.

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Abstract

This study was set to assess the Impact of Owners Interference in the Media Content Production in 2015 General Election a case study of Habari Leo newspaper. Media ownership has remained an interesting issue in understanding the news production process. Various media studies have proven that media ownership do affect how media practitioners cover stories. The said influence takes various forms including direct censorship and coercion of editorial staff. Therefore, this study critically examines the Impact of Owners’ Interferences in the Media Content Production in the 2015 General Elections in Tanzania with three specific objectives namely, to assess the frequency of media owners’ interference in the content production, to investigate types of content that media owners interfered into its production and to identify the challenges journalists face when media owners interfere in the content production. Media ownership theory was applied to show how government owned media was used as an apparatus for promoting government propaganda. The study adopts a research design which focuses on both quantitative and qualitative approaches. The study employed three techniques of data collection namely, questionnaires, interviews as well as content analysis. The researcher examines the entire population in order to totally eliminate sampling error.The results presented by using pie charts, descriptions and frequency tables. The findings indicated that media owners either directly or indirectly controlled content production. The research recommended that media owners should make sure their practitioners are well motivated to enable perform better.

Item Type: Thesis (Masters)
Subjects: 000 Computer science, information & general works > 070 News media, journalism & publishing
Divisions: Faculty of Arts and Social Sciences > Department of Journalism and Media Studies
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 18 May 2023 07:42
Last Modified: 18 May 2023 07:42
URI: http://repository.out.ac.tz/id/eprint/3758

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