Adaptation Strategies to International Businesses During the Covid-19 Pandemic: Evidence from Dar Es Salaam.

Maulid, Idd (2022) Adaptation Strategies to International Businesses During the Covid-19 Pandemic: Evidence from Dar Es Salaam. Masters thesis, The Open University of Tanzania.

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Abstract

The study aimed to investigate the adaptation strategies introduced during covid-19 pandemic to international businesses. This study employed descriptive research design, the sample size used was 75 respondents, purposive and snowball sampling techniques were used. The data analyzed through descriptive statistics by using SPSS. The findings pointed out that international firms have been hurt the worst by the Covid-19 epidemic because to the lockdown, border closures and the burning of international planes. In tourism sector many tourists who were coming from Europe and Asia were decreased. In transport sector the number of trips and other flights were totally burned, due to the impacts of Covid-19, passenger cars going in East African nations such as Kenya and Uganda restricted their journey. Regardless of the challenges and measures implemented by various states to control the spread of the Covid-19 pandemic, such as lockdown, burning of international transport flights, quarantines, and restrictions on gatherings along border points, international traders devised adaptation strategies to ensure the survival of their businesses, such as e-market platforms, ordering online, and quarantines. East African countries also decided to put in place strategies to reduce the impact of the Covid-19 pandemic to save international traders as well as the economy of the country including special trade information desk, truck driver certification and supervision, SME finance programs, farming activities encouragement, and rigorous regulations hygiene measures in cross-border points. However, the study recommends that Governments as well as financial sectors such as banks should strive to provide soft loans to businesses to Covid-19 victims. Keywords: International business, Covid-19 Pandemic. Dar es Salaam Traders.

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