an analysis of the corporate social responsibility practices and its impact on company’s performance: a case of NMB bank (TZ

Muna,, Douglas Wachira (2019) an analysis of the corporate social responsibility practices and its impact on company’s performance: a case of NMB bank (TZ. Masters thesis, The Open University of Tanzania.

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Abstract

Corporate social responsibility (CSR) has had impacts on the organisations depending upon how well it is implemented. The study carried out an analysis of the CSR practices at NMB Bank (TZ) and their impact on the performance of NMB. The study was guided by three objectives; to examine the CSR practices incorporated in NMB Bank (Tz) corporate strategy, to identify the challenges NMB bank (Tz) is facing in the implementation of its CSR initiatives and to analyse the impact of NMB’s CSR practices on its performance. The study adopted descriptive survey design with focus on the adoption of cross-sectional approach with both qualitative and quantitative research approaches being adopted. A stratified approach to sampling was adopted with the distinctive groups being the management and the staff. The sample size was targeted to be 150 however a sample ratio of 60% was used resulting in a sample size being 90 consisting of 60 staff members and 30 senior managements. Data collection methods adopted were the questionnaires and interviews. The result suggested that NMB has incorporated the CSR policy in its corporate strategy and despite the challenges in the implementation of CSR initiatives, NMB has managed to achieve significant improvements in its performance due to CSR practices. The findings however did establish that other than CSR, there are other factors that impacts on the NMB performance including leadership, the kind of personnel and the marketing approaches adopted. It was therefore evident that to a great extent the CSR initiatives have contributed to the there being a positive impact on NMB bank (TZ) performance suggesting the need to continue ensuring that their policies factor the undertaking of the CSR initiatives and taking the corrective action where necessary so as to effectively meet its obligations.

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