The Contribution of Health Mediated Campaign Slogans Against Malaria in Tanzania.

Mosha,, Jacqueline Peter (2020) The Contribution of Health Mediated Campaign Slogans Against Malaria in Tanzania. Masters thesis, The Open University of Tanzania.

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This study sought to assess the contribution of health mediated campaign slogans against malaria in Tanzania. Specific objectives are: To examine, the extent to which M-Zinduka campaign has contributed towards reduction of malaria transmission; the effectiveness of the strategies used and the challenges facing its implementation. A case study research design was employed by using questionnaire, interview guide as data collecting tools. Simple randomly sampling technique was used to select residents in Magomeni Ward Kinondoni District, as study area. A sample size of 60 respondents was reached for data collection. The major findings of the study reveals that first, M-Zinduka has created a sense of awareness to people with regard on how to prevent, control malaria; second, it had been used to distribute mosquito nets to the residents and third, it had offered counselling, guidance on the control, prevention of malaria. It had been educating people on environmental management, helped the reduction of death rate among Tanzanian children below 5-years, pregnant women. Its implementation towards reduction of malaria transmission has been hindered by lack of sufficient funding, resistance among some reluctant peoples to attend diagnosis, taking medication, lack of interest; awareness. The study has recommended, among other things, that community participation; involvement should be enhanced to ensure them be part of the communication, intervention programmes at every level. Moreover, it has recommended anti-malaria strategies to include the environmental management of mosquito breeding, resting sites, operation of water resource development projects, the central government to frequently distribute mosquito nets, allocating sufficient funds; qualified health workers to rural-remote areas to sensitise its members on malaria control, prevention.

Item Type: Thesis (Masters)
Subjects: 000 Computer science, information & general works > 070 News media, journalism & publishing
Divisions: Faculty of Arts and Social Sciences > Department of Journalism and Media Studies
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 23 Apr 2021 08:43
Last Modified: 23 Apr 2021 08:43

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