The Role of Village Museum in the Development of Tourism in Dar es Salaam City, Tanzania

Sinoni, Mbaruku Mohamed (2017) The Role of Village Museum in the Development of Tourism in Dar es Salaam City, Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The study focuses on the role of Village Museum in the development of tourism in Dar es Salaam city and Tanzania at large. The main objective of this study was to examine the role played by the Village Museum in the development of tourism in Dar es Salaam. The study had four specific objectives which were to identify tourism attractions available in the Village Museum, to examine the contribution of Village Museum in the development of tourism in Dar es Salaam City, to assess challenges facing Village Museum in the development of tourism in Dar es Salaam City and to evaluate strategies and measures to address challenges facing Village museum in the development of tourism in Tanzania. The study is very important as it adds reference or readings to tourism and hospitality, it also advice on policy and decision making. In this study three theories were used which were Travel Motivation Theory, Vroom’s Expectancy Theory and Invitational Theory. In this study data were collected using questionnaires, interviews, focus group discussion and documentary literature review. Deliberate sampling techniques were used to identify and locate the potential sample in the study area. The collected data was analyzed and processed using SPSS and Microsoft Excel. Information collected was presented in tables, figures and narratives. The study revealed that Village Museum is an important get-way as it portrays what is in the country side and convince tourists to visit and contribute to income, forex and employment. Village Museum is an important cultural attraction with immense contribution to the development of tourism in Dar es Salaam and the country at large. Despite its contribution this attraction face natural and cultural challenges which if well managed it will assure the prosperity of Village Museum. The study recommends promotion of Village Museum using different media like radio, televisions, magazines, internet, in trade fair and others. Keywords: Museum, Makumbusho Village, Tourism, Development, Dar es Salaam.

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