Items where Division is "Department of Marketing and Entrepreneurship" and Year is 2018

Thesis

John, Elizeus Kalugendo (2018) The Influence of Mobile Money Services Usage on Small and Medium Enterprises Operations in Tanzania. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, The Open University of Tanzania.

John, Elizeus Kalugendo (2018) The Influence of Mobile Money Services Usage on Small and Medium Enterprises Operations in Tanzania. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, The Open University of Tanzania.

Matonya, Juma (2018) The Effect of Brand Experience on Loyalty in Mobile Money Services: Mediating Role of Word-of- Mouth and Customer Satisfaction. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, The Open University of Tanzania.

Mwamanenge,, Lucas Abel (2018) Assessing the Effect of Incentive Scheme on the Performance of Sales force of Tanzania Cigarette Company. Masters thesis, The Open University of Tanzania.

Shirima, Magdalena Faustine (2018) Assessment Factors Affecting Firms Export Marketing the Dar es Salam International Trade Fair (DITF) as One of International Marketing Tools. Masters thesis, The Open University of Tanzania.