The analysis of the use of the internet versus print based material on marketing of Tanzania breweries Limited

Lwambo, Said Omary (2013) The analysis of the use of the internet versus print based material on marketing of Tanzania breweries Limited. Masters thesis, The Open University of Tanzania.

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Abstract

This paper intended to assess the extent on the use of the internet and print based media in the marketing of the Tanzania breweries Limited and suggests the best advertising media for their products. The study was very interested to determine the mostly used medium between the two and why it is preferred by the company. TBL has all means over the years use both internet and print based media in marketing its products all over the country. The general objective was to assess the most common and effective medium used by Tanzania Breweries Limited in marketing its products by comparing internet and print based materials used and explore the reasons why such a medium was mostly used than electronic means. The study deploy Questionnaires and interviews moreover data analysis done using SPSS software and data presented in tabulations and graphical means. Research reveal that, TBL is not using internet very much but only during branding companies. In contrary it was found out print based materials were mostly used in advertising TBL products. It is recommend that TBL has to find a means of utilize fully in marketing its products. The company should have initiative to organize and training program if these are not enough TBL has to think twice on using print based material as far technology changes concern. Key words: Internet, Tanzania Breweries Limited, print based material, Analysis.

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