Entrepreneurial orientation among business owners in Tanzania: Is it a necessity based or opportunity driven

Mandia, Adam George (2013) Entrepreneurial orientation among business owners in Tanzania: Is it a necessity based or opportunity driven. Masters thesis, The Open University of Tanzania.

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Abstract

The main objective of this study was to establish whether entrepreneurs in Tanzania are necessity based or opportunity driven. Specifically the study determined why do people choose entrepreneurship as a career and the relationship between the motives and the resulting performance of the firm, and finally identified challenges faced by entrepreneurs based on their motives. A descriptive research design using survey technique was employed. Major primary data were collected through structured questionnaires. Data was analyzed using SPSS employing Descriptive statistics and Chi–Square techniques. The results of the study show that entrepreneurship orientation among business owners is much influenced by the necessity than opportunity, though there is some hybrid merge between the two. The findings of this study show that desire for high income, exploitation of opportunities and lack of alternatives and, work experience are important motivational factors and reasons for choosing entrepreneurship. Moreover findings reveal that there is a positive relationship between exploitation of opportunities and desire for high income and sales turnover as firm growth indicator. Where-as number of subsidiaries opened indicates no relationship with exploitation of opportunities. The study recommends a need to formulate an independent entrepreneurship policy which will enhance entrepreneurs promotion, and establish one stop centre for local entrepreneurs. Furthermore the study recommends an introduction of entrepreneurship subject in primary and secondary education syllabuses and to take an immediate mitigation measures to redresses the found challenges.

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