Factors Affecting Customers’ Adoption of Prepaid Water Meter Services in Tanzania Rural Areas.

Yuga,, Busela (2024) Factors Affecting Customers’ Adoption of Prepaid Water Meter Services in Tanzania Rural Areas. Masters thesis, The Open University of Tanzania.

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Abstract

This dissertation investigates the factors affecting the adoption of prepaid water meters in rural Tanzania, aiming to understand their impact on water management. Through a comprehensive study, the research explores the drivers behind customers’decisions to adopt prepaid water meters and their implications for customer behavior and intentions. Surveys were conducted to 120 water customers in the Bahi District Council, supplemented by Key Informants Interviews (KII). Data collection utilized Kobo collect software for both primary and secondary data. Statistical analysis, including logistic regression modeling, identified key adoption factors, including performance expectations, perceived risk, service quality and trust. While customers recognized the benefits of using prepaid water meters for budget control and managing water consumption, concerns about potential higher costs were predominant. Addressing perceived risks, particularly regarding costs, meter lifespan, and security through transparent information and assurance, is vital to foster adoption. Trust in service quality, promptness, and payment convenience emerged as crucial facilitators of adoption. These findings highlight the importance of addressing customer concerns, providing clear information, and fostering trust to promote the adoption of prepaid water meters in rural Tanzania. They have significant implications for shaping targeted policies and strategies to enhance water management in rural areas, ultimately leading to improved access to clean water and sustainable development. Keywords: Performance Expectancy, Service qualities, Perceived risks, and Effect of trust

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