Factor Affecting New Firm Entry in Tourism Industry in Tanzania: A Case Study of Arusha Region

Kilatu, Simbamwene G. (2021) Factor Affecting New Firm Entry in Tourism Industry in Tanzania: A Case Study of Arusha Region. Masters thesis, The Open University of Tanzania.

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Abstract

The study examined the factors affecting new firm entry in tourism industry in Arusha Region. The study adopted the five forces model. Quantitative research approach was used. The study used closed ended questionnaires to collect data from 68 respondents. Data were analyzed through descriptive statistics such as mean and standard deviation. Findings revealed that concentration of group of buyers, undifferentiated alternative supplies, few switching exist and low profit earned were the factors affecting new firm entry in tourism industry. Findings further revealed that cost of items from supplies, presence of many buyers, suppliers’ threat to integrate into new industry and squeeze industry profit were the factors affecting new firm entry in tourism industry. This implies that new firms were facing various challenges. The study concluded that the concentration of group of buyers, undifferentiated alternative supplies, few switching exist and low profit earned were the factors affecting new firm entry in tourism industry in Arusha Region. It was concluded that the rivalry among competitors affected the new firm entry in tourism industry in Arusha Region. From the findings of this study, the following recommendations were made; It is recommended that the government should review the existing polices for the new firm entry in tourism industry so as to reduce the complications. It is recommended that new firm should have adequate capital before interring the tourism industry so as to be able to compete with competitors. The study recommends that for the new firm to enter in tourism industry they need to collaborate so as to compete with the competitors. Keywords: Factors Affecting New Firm Entry in Tourism Industry in Tanzania

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Khadija Katele
Date Deposited: 25 Jan 2023 15:15
Last Modified: 25 Jan 2023 15:15
URI: http://repository.out.ac.tz/id/eprint/3519

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