Assessment of the factors that influencing deposits mobilization in commercial bank Tanzania

Mshauri, Mansour (2012) Assessment of the factors that influencing deposits mobilization in commercial bank Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The main objective of the study was to assess the factors that influence deposit mobilization on commercial banks in Tanzania. The study particularly assessed the importance, applicability and to identify the most effective and applied factors that influence deposit mobilization. The study used purposive sampling to select the respondents for the study. This study employed questionnaire to collect data from the field. The questionnaire distributed randomly to the respondents in six banks include CRDB, NMB, NBC, BoA , PBZ and Barclays banks. The findings indicated that internet banking facilities, banks technology, location of the bank, varieties of the service rendered, interest rate, ATM charges, employee’s competence, quality of the service rendered, and marketing strategies of the bank are important factors and have been applied into the banks to mobilize deposit. Location of the banks, level of bank charges, and quality of services rendered and market strategies of the banks found to be most important factors influence deposit mobilization, while level of bank charges, location of the bank/branch, and market strate3gies of the bank found to be most applied factors to the banks so as to influence deposit mobilization. The study further revealed that there are some found to be most applied and show some effectiveness. These factors includes level of the bank charges, location of the banks, quality of the service rendered and market strategies of the respective banks.

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