Investigating the Key Determinants of Electronic Money Services Adoption in Tanzania: A Case of Makambako Town.

Kway, Victor I. (2020) Investigating the Key Determinants of Electronic Money Services Adoption in Tanzania: A Case of Makambako Town. Masters thesis, The Open University of Tanzania.

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Abstract

This research is intended to investigate the key determinants of electronic money adoption in Tanzania using Makambako Town Council as the case study. Main purpose of the research was investigating factors influencing the use of mobile money services. This study has four specific objectives. This study was done in Makambako Town Council at Njombe Region, Tanzania collecting data from four wards. The study included the representatives of 120 answerers. The answerers were obtained from 4 wards of lyamkena, Mji Mwema Ubena and Mwembetogwa. Primary and secondary data were collected and processed through Statistical Package for Social Sciences (SPSS). The study revealed that popular Mobil money services used by most people included airtime top-up, bills payments, balance enquiries and money transfer. According to the study money transfer was the most used mobile money service. The study revealed that key determinants of perceived usefulness, perceived cost effect, perceived trust & perceived risk influences the adoption of mobile money services. However, cost and trust were found but the study to have greater influence while usefulness and risk had contradictory results on people’s perceptions and hypothesis testing. The study finally recommended that further study is needed to critically study the relationships of perceived usefulness and risk to the adoption of mobile money services. Other recommendation is that, service providers should think of people’s economic differences when planning for service costs structures and should invest on sustaining the customers trust so as to continue keep their customers. Keywords: Determinants of Electronic Money Services Adoption

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