Assessment on Promotion of Electronic Information Resources and Services Delivery: A Case Study of Selected Academic Libraries in Tanzania.

Mashui, Felistas Tadei (2023) Assessment on Promotion of Electronic Information Resources and Services Delivery: A Case Study of Selected Academic Libraries in Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The main aim of this study was to assess the promotion of electronic information resources and service delivery. The specific objectives include; finding out the kinds of electronic information resources and services available in the selected libraries and how the libraries acquire them, finding out the promotional strategies employed by the libraries to improve usage of electronic information resources and services delivery, and identifying the challenges associated with promoting electronic information resources and services delivery in selected academic libraries. The study was carried out in four selected academic libraries in Tanzania. These include; The Open University of Tanzania Library, The University of Dar es Salaam Library, Tumaini University Dar es Salaam College library, and Mzumbe University Library - Dar es Salaam Campus College. Data were collected using a questionnaire and interview methods where questionnaires were distributed to sixty-two library staff and interviews were conducted with four (4) library directors. The study revealed the following electronic information resources were available in the selected libraries; e-journals, e-books, reference books, dictionaries, databases, e-magazines, e-thesis as well and dissertations. Also, the study results revealed that the available electronic information services are; online Internet service, Online Public Access Catalogue, and electronic document delivery. The study revealed that subscriptions, purchases, open internet sources, and consortia as ways used by libraries to acquire information electronic resources, and services. Furthermore, the findings showed that promotional strategies employed by the libraries to improve awareness and increase the usage of electronic information resources and services delivery were the university website, internet, posters, and fliers as well as instructional sessions. In addition, the study found that inadequate budget, limited ICT infrastructure, and inadequate knowledge of promoting library services are among the challenges associated with promoting electronic information resources and service delivery. For a better promotion of electronic information resources and service delivery, the study recommends the following; provision of adequate budget and ICT facilities, and provision of sufficient skills on marketing and promotion to the librarians.

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