Factors Affecting Food Stuff Retail Trade in Urban District of Unguja Zanzibar.

Khamis, Suleiman Mohamed (2023) Factors Affecting Food Stuff Retail Trade in Urban District of Unguja Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

The study examined the factors affecting the food stuff retail trade at urban District in Unguja Zanzibar. Specifically, the study intended to assess the economic, managerial and socio-cultural factors that influenced food stuff retail trade growth in Zanzibar. The study was conducted in Zanzibar Urban district with a sample of 110 people dealing with food stuff retail trade. Non-probability sampling methods were used. Structured questionnaire with closed and opened questions were used to solicit information from the participants. The findings of the study revealed that the food stuff retail trade is affected by socio cultural factors and stakeholder competencies. The socio-cultural factors include many family members assisting the owner in running the business, gender of the owner, personal characteristics, lack of skills of sales persons to convince the customer to make purchasing, lack of after sale services available in the business and increasing of faithfulness of the seller to the buyers. The stakeholders competency factors include; government laws and regulations, trade association, resources suppliers, purchasing power of the customers and communities, number of investors in the country and political groups in the community. The study recommended that for the business to grow, owners should facilitate family members with knowledge and skills, to engage in the business. Moreover, the study emphases to review government laws and regulation that hinder the retail growth in the food stuff sector. Keywords: Concept of Retailing, Retail Trade Perspectives and Retail Trade in Zanzibar

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