The Assessment of Market Planning on Revenue Collection at Mwanakwerekwe Market in Zanzibar.

Ramadhan, Mariam H. (2022) The Assessment of Market Planning on Revenue Collection at Mwanakwerekwe Market in Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

This study aimed to examine the market planning and revenue collection implemented at the Mwanakwerekwe market in Zanzibar. The study adopted a cross-sectional study design by which a structured questionnaire used an open and closed-ended questionnaire to collect primary information from a sample size of 100 respondents. Data analysis was done using Statistical Package for Social Sciences (SPSS). The study identified independent variables (Reform and modernization of operation, the institution of performance contracts, enhanced taxes compliance, and staff competencies in revenue collection). Moderate variable (Taxpayer education) and dependent variable (Enhance marketing planning and revenue collection in Mwanakwerekwe). Therefore, to cover the requirements of the study’s objectives, the study was more looking at some issues like Periodical assessment of marketing planning and revenue collection by marketing authority, Government entrepreneur’s support due to the destruction of natural hazards, Periodical assessment of marketing planning and revenue collection by marketing authority, Effective marketing, and sales activities within a markets’ entrepreneurs, Some constrain that hinder businessmen to be willing on paying their Marketing taxes and the Challenges facing market entrepreneurs at Mwanakwerekwe Market, though the finding revealed that implementation of the new technology of revenue collection is efficient and effective and has enhanced revenue collections to the huge amount. It is expected that the system will be very effective when fully deployed as it will decrease cash lockup related through the proper system and the trend in the direction of controlling revenue displays major improvements.

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