Contribution of Crowd Funding in Promoting Smallholder Farmers’ Performance: A Case Study of Mwanza, Tanzania.

Musikula, Nelson Jason (2022) Contribution of Crowd Funding in Promoting Smallholder Farmers’ Performance: A Case Study of Mwanza, Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

This study was conducted to assess contribution of crowd funding on promoting performance in Mwanza region. The objectives of the study were threefold; to assess the factors influencing access to crowd funding among small holder farmers, to examine the setbacks facing small holder farmers in accessing crowd funding, to analyse the effects of crowd funding on performance of smallholder farmers. The study adopted cross-sectional design to collect data from 100 respondents. Questionnaire was used as data collection tool. The findings of the study revealed that, factors influencing access to crowd funding among smallholder farmers were; access to crowd funding platform account, availability of crowd funding infrastructure, ability to perform electronic transactions, intention to use crowd funding, and social influence. It was also found that, several setbacks hindered smallholder farmers’ access to crowd funding. These were poor market orientation mindset, overdependence on rain fed agriculture, poor value chain development, and poor knowledge on technology use. Crowd funding access has a significant positive effect on smallholder farmers’ performance; the regression model was found to explain 0.5% of variations. The study recommends that, the Tanzanian government must be persuaded directly from Ministerial levels to carry out crowd funding agricultural awareness programs to help smallholder farmers easy access to crowd funding platforms.

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 04 May 2023 09:15
Last Modified: 04 May 2023 09:15
URI: http://repository.out.ac.tz/id/eprint/3591

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