Examining of the Role of ICT in Enhancing Entrepreneur’s Project Performance in the Tourism Sector in Zanzibar

Mohamed, Abdul-aziz S. (2021) Examining of the Role of ICT in Enhancing Entrepreneur’s Project Performance in the Tourism Sector in Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

Information and communication technology (ICT) has been used in several social services projects to improve citizen advocacy and engagement, and to increase government transparency and accountability. The aim of this study was to examine the role of ICT in enhancing entrepreneur’s project performance in the tourism sector in Tanzania, a case study of entrepreneurs in Zanzibar. The study was centered on assessing the contribution of using computer hardware on enhance data storage of entrepreneur’s projects, identify kind of computer software used by entrepreneurs in designing and implementation of their projects, examine how electronic information sharing support entrepreneurs and ICT beneficiaries on projects performance and to identify government policies of ICT given to support performance of entrepreneurs projects in Zanzibar. This research included the sample size of seventy eight (78) respondents were sampled. Data collection was done in respect of the study specific objectives through data collection methods, which include interviews, and self-administered questionnaire with both open and closed ended questions. Data was analyzed using Microsoft excel and presented by frequency table and description. The study findings indicate that the usage of ICT by entrepreneurs it produce huge impacts on establishing their projects and help entrepreneurs to create new opportunities and enhance their projects performance. However, there are some challenges such as cost of using ICT and highly rapid changing of technology, which hinder successful of their projects. The study concludes that there are various challenges identified such as poor knowledge and skills of the respondents concerning using ICT services. The study recommends that there is a need of government of Zanzibar to introduce training and ICT knowledge in the primary level. Keywords: Information Communication Technology, Entrepreneurs and Project Performance

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