Effects of Social Media on Social Relationship in the Family: A Case of Kinondoni Municipality, Dar es Salaam.

Kashaija, Mary T. (2021) Effects of Social Media on Social Relationship in the Family: A Case of Kinondoni Municipality, Dar es Salaam. Masters thesis, The Open University of Tanzania.

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Abstract

The focus of this study is to examine the relationship between social media and social relationships to determine perceptions of household members on the use of social media in their social interactions and the consequential impact of social media towards strengthening family members’ relationship. It was conducted in Kinondoni Municipality, in Dar es Salaam region, the United Republic of Tanzania. The study adopted descriptive research design where both qualitative and quantitative data was collected. Both simple random sampling and purposive sampling techniques were applied in selecting the sample population where 100 respondents were selected for this study. A questionnaire was administered to collect numerical data while in-depth interviews and observation were used to gather qualitative data. The quantitative data was analysed using Statistical Package for Social Sciences version 22 where percentages, tables and frequencies were produced and used to summarize the results. Qualitative data on the other hand were analysed using thematic technique where the results were presented in narratives. It was revealed that, the relationship between social media and family has both positive and negative effects. Most of the respondents who indicated negative effect said that they have become less interactive with their families; social media contributed to unrealistic expectations for what relationships are supposed to be like. However, positive effects of social media include increased levels of interaction among family members; social media helped sharing of information and access to knowledge on several issues. The study recommended that, the government should make sure that laws related to social media use such as electronic transaction and acts are reinforced and all abuses realting to social media uses are addressed. Keywords: Social Media, Social Relationship and Family

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