The Effect of Entrepreneurial Orientation on Business Growth: A Case of Kinondoni Municipal – Dar es Salaam.

Mpuya, Gift (2021) The Effect of Entrepreneurial Orientation on Business Growth: A Case of Kinondoni Municipal – Dar es Salaam. Masters thesis, The Open University of Tanzania.

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Entrepreneurship orientation in Tanzania haves been seen as a center in generating income for the popular of urban dwellers for paid employment. In Tanzania, entry into small business private enterprise is usually not seen as a problem. One can start small business at any time and in any place. The inadequate supply of microloans is a major issue, particularly where business creators are unemployed persons. Study findings show that entrepreneurs face challenges to access international marketing unaware of regulations and standards, lack of monetary support from the Government, poor understanding of consumer’s needs and services, lack of essential entrepreneurial skills and weak networking structures to break through into worldwide market. The study therefore recommends the improvement of information that is available to entrepreneurs owners; to the government and other partners reward ease of understanding to monetary facilities with reasonable interest rate of return, encourage more advertisements and use of up to date technology for business and international marketing standards through seminars and trainings on entrepreneurship, and networking structures for export and import of goods and services. The study also recommends that the government supports entrepreneurs to ensure that they play their role in helping recover the economy of Tanzania and improve the country’s Gross Domestic Product (GDP). Keywords: Entrepreneurship, Entrepreneurial and Business Growth

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 11 Jan 2023 10:29
Last Modified: 11 Jan 2023 10:29

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