The Impact of Corporate Social Responsibility on Financial Performance of the Telecom Companies. Case Study of TIGO Tanzania.

Rugeiyamu, Husna Abdul (2020) The Impact of Corporate Social Responsibility on Financial Performance of the Telecom Companies. Case Study of TIGO Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The study assesses the impact of CSR on financial performance of the Telecom Companies. The research was conducted in Dar es Salaam region by selecting a case study of TIGO Tanzania. The study selected a sample of 133 respondents where a sample was obtained through purposive sampling technique. The data was collected by using interview and distribution of research questionnaires. Data analysis was conducted using content analysis and Statistical Packages of Social Science (SPSS). SPSS was used to run multiple regression analysis which is also based on correlation analysis in order to arrive into conclusions. The findings of this study show that CSR has positive effects to the financial performance of the corporate. That, there have been no actual evidence of impact of CSR is documented toward financial performance of the company. Adopting CSR involves non-refundable costs and it is considered by its nature to rest on voluntariness of the corporate to be responsible to the society without the monetary or profit motives. I was further found that, although TIGO Tanzania engages in CSR but it is inefficient on its policies and mechanisms of implementing CSR. Basing on the findings, it is recommended that the there is a great need for companies to have effective CSR policies and mechanisms which will make CSR influence the financial performance of the company. This means CSR should not focus only on moral influence but it should also target to meet the companies goals. Keywords: Telecommunication, Financial Performance, Corporate Social Responsibility, Telecom.

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