Assessment of the effects of Green Innovation Practices on Performance of Restaurants in Tanzania: A case of restaurants in Kinondoni and Ilala Districts, Dar es Salaam

Elias, Mwanga Zera (2019) Assessment of the effects of Green Innovation Practices on Performance of Restaurants in Tanzania: A case of restaurants in Kinondoni and Ilala Districts, Dar es Salaam. Masters thesis, The Open University of Tanzania.

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Abstract

This study aimed to assess the effects of green innovation practices on performance of restaurants in Tanzania; A case of restaurants in Kinondoni and Ilala Districts, Dar salaam. Green innovation practices were measured by green purchasing, water management, energy management and solid waste management. Therefore, the following objectives were developed: to identify green innovation factors that affect performance of restaurants; to examine the relationship between green purchasing and performance of restaurants; to test the influence of water management towards performance of restaurants; to examine relationship between energy management and performance of restaurants; and to test relationship between solid waste management and performance of restaurants. The study is descriptive research in nature and used cross sectional research design to collect useful data. The study used quantitative research approach. The study solicited information from 150 respondents. The study collected information by using questionnaires and conducted descriptive statistics and regression analysis. The study found that there is a positive relationship between green purchasing, water, energy and solid waste management on performance of restaurants, The study recommends that, Restaurants should purchase and use goods and commodities that are environmental friendly, control water usage, cut energy consumption, adopt and implement solid waste management practices. The government should create strict rules and regulations which will require restaurants to take consideration of green innovation practices in their daily operations.

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