Determinants of Sustainable Urban Tourism in Tanzania: The Mediation Role of Strategic Planning

Nyerere, Chausiku Yacobo (2020) Determinants of Sustainable Urban Tourism in Tanzania: The Mediation Role of Strategic Planning. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, The Open University of Tanzania.

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Abstract

In recent years urban tourism has emerged as one of the fastest growing tourism segment. It provides a substantial amount of foreign currencies, employment and support to the growth of other sectors including industry and infrastructures. The study aimed at investigating the destination determinants for sustainable urban tourism in the two Tanzanian urban destinations using strategic planning as a mediating factor. Two theories, Social exchange theory (SET) and stakeholders’ theory were used in this study. Structural equation modelling technique was used to propose and test the relationship between destination determinants toward achieving sustainable urban tourism. It further tested the mediation effect of the strategic planning on the relationship between destination determinants and SUT. The results revealed that, financial support from the stakeholders, and technical support and information for the promotion and development of tourism have significant relationship with the sustainable urban tourism while the level of responsibility and support from the local communities insignificantly relate to sustainable urban tourism. Despite the direct relationship between the destination determinants and sustainable urban tourism, it is revealed that strategic planning significantly mediates sustainable urban tourism determinants. From the sustainable urban tourism policy point of view, there is a need for developing policies that match with sustainable urban tourism development initiatives through stakeholders’ willingness and participation, awareness on the sustainability issues, infrastructure development among others. Future studies can incorporate data from a panel of several countries or urban destinations using longitudinal data and using a wider spectrum of stakeholders apart from urban tourism decision makers.

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