Assessment of Tourism Competitive Advantage of UNESCO World Heritage Sites in Tanzania: A case study of Serengeti National Park from 2000-2018

Nsemwa, Rebeca (2020) Assessment of Tourism Competitive Advantage of UNESCO World Heritage Sites in Tanzania: A case study of Serengeti National Park from 2000-2018. Masters thesis, The Open University of Tanzania.

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Abstract

The main objective of this study was to assess tourism competitive advantage of UNESCO world natural heritage sites in Tanzania. Tourism is a vital source of both public as well as private income, source of foreign exchange earnings. It is one of the most important sectors in generating employment opportunities to unskilled, semi-skilled and skilled human resources. Despite of all threat the natural environment where the natural heritage resources exist faces due to natural and or human activity, UNESCO world heritage sites have been in maintaining the consistence of being conserved and protected due to their potentiality to human history, economic and life in general. In order to fulfil the objectives of this study, secondary data were used whereby various relating study were used, reports on the same topic and magazine. The study found that UNESCO world heritage sites has brought about many contribution not only to Tourism but also to the community and the surrounded environment economically and environmentally. According to the findings, the study concluded that, heritage attractions sites present many opportunities and strategies to overcome challenges for sustainable tourism development. Many of the attractions, however, need a great deal of work in terms of rehabilitation, management and promotion. Since different attractions are under the supervision of many different agencies, it is important to take a comprehensive approach that creates and sustains management program. The study recommends that tourism management plans have to be developed and implemented on a pilot basis, which can develop into a sustainable financing mechanism for the management and protection of these important resources.

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