Mugobi, Thereza Israel
(2020)
ICT determinants of performance of World Heritage Sites in Tanzania: ICT usage as a mediating variable.
["eprint_fieldopt_thesis_type_phd" not defined] thesis, The Open University of Tanzania.
Abstract
This study aimed to assess ICT determinants of World Heritage Sites Performance in Tanzania with a mediation variable of ICT usage. Data collection was carried out in Tanzania World Heritage through a questionnaire-based survey from 238 WHSs decision makers. The testing of the hypotheses involved the structural equation modeling (SEM) analysis techniques. The results indicate that six factors; perceived relative advantage, perceived less complexity, ICT support infrastructure, ICT support skills, perceived pressure from customers and perceived competitive pressure had statistically positive, significant relationship toward ICT usage in WHSs. Only one variable; perceived compatibility did not have a statistical significant relationship on ICT usage and determine to be an insignificant factor that can influence ICT usage into WHSs. Moreover, ICT Usage had a positively and significant relationship with performance of WHSs. By looking on the mediation effect of ICT usage; (i) ICT usage partially mediate the relationship between perceived relative advantage, ICT support infrastructure, ICT support skills, perceived pressure from customer’s and perceived competitive pressure on World Heritage Sites Performance. ICT usage fully mediates the relationship perceived less complexity and World Heritage Sites performance. However, ICT usage did not mediate the relationship between perceived compatibility and WHSs performance. This study theoretically contributes to the literature by revealing how ICT usage full mediated the relationship between perceived less complexity and WHSs. Performance.
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