L.B., Mwijarubi and N.P., Sabulaki
(2019)
Assessment of Business Tourism in Promoting Tourism Growth in Arusha, Tanzania.
International Conference on the Future of Tourism (ICFT).
pp. 1-26.
ISSN 2507-7872
Abstract
Abstract
Tanzania for years has been relying on wildlife, historical sites, and the Indian
Ocean beaches. Conference and Exhibition (MICE) considered being a new tourist product after wildlife, historical sites, and the Indian Ocean beaches. (Linda, 2018) Under this strategy, the Tanzania Tourist Board (TTB) has targeted to attract conferences and business visitors ready to hold international conferences in Tanzania regions such as Arusha and Dar es Salaam, aiming at pulling participants who would book hotels and visit northern Tanzania tourist attractions (Linda, 2018). The paper first described MICE and analyzes its potential in tourism growth. The purposive sampling was used to select Arusha City as the study site has the largest number of MICE stakeholders. The research design in this study was descriptive. Homogeneous data were collected by questionnaires and observed by the researcher. The population comprised corporate meeting planners, meeting and convention departments of hotels, conference centers, Food and beverage managers, logistics firms, tour operators, car hire, owner of existing MICE business and management staff of Tanzania tourist board (TTB).
Keywords: Business Tourism, Tourism Growth, Arusha.
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