The Role of Innovation in Tourism: A Case of Arusha, Tanzania

Anifae, Shilingi and Agapity, Greyson and Mwandumbya, Ernest (2019) The Role of Innovation in Tourism: A Case of Arusha, Tanzania. International Conference on the Future of Tourism (ICFT). pp. 1-9. ISSN 2507-7872

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Abstract Innovation is very potential in boosting the growth of the local economy; same to tourism plays a major important tool for the growth of local communities. Many kinds of research on tourism innovation have been scarce until very recent years and the role of innovation in tourism for the local community studies remain unexplored (FeiFei, 2015). Therefore this paper helps to explore innovative in local food, culture, and local products. The study comprises of literature review and research discussions and used different methodological methods. Simple random sampling was used for the sample size selected. The researcher used non-probability sampling method and each sampling unit were selected by purposive sampling. Homogeneous respondents were chosen and the researchers understanding brought reasonable judgments. The selected respondents provided desired data through questionnaires and observation were fifty (50) international tourists who launched and dine in a local food outlet. Moreover twelve (12) local food outlets were considered for observation in this study. The result also shows that issues of innovation lead tourism industries into more productivity. Keywords: Innovation, Tourism, Productivity,

Item Type: Article
Subjects: 300 Social Sciences > 300 Social sciences, sociology & anthropology
Divisions: Faculty of Arts and Social Sciences > Department of Tourism and Hospitality
Depositing User: Mr Mugisha Kafuma
Date Deposited: 28 Jan 2020 11:39
Last Modified: 28 Jan 2020 11:39

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