Rangi, Wambuka
(2019)
The Role of Natives in Development of Domestic Tourism in Morogoro Region, Tanzania: Perception and Attitudes.
International Conference on the Future of Tourism (ICFT).
pp. 1-14.
ISSN 2507-7872
Abstract
The tourism industry is one of fast growing industry in Tanzania and is said to contributes 17.5 percent of Tanzania's gross domestic product in 2016 (Tanzania invest, 2017) and constitute 11.0 percent of the country's labor force (1,189,300 jobs) in 2013 (World Tourism and Travel Council 2013).However the performance of tourism industry in Tanzania has been depending much on the foreign tourists i.e. Domestic tourists in Tanzania are estimated at half a million a year with an annual growth rate of less than 5 percent, while close to
600 000 foreign tourists visited the country last year (Mbani, 2016). Despite of the measures taken by various relevant authorities such as TANAPA and TTB to
promote domestic tourism in Tanzania, the sector is improving at sluggish
motion. Therefore studying on the role of natives in the development of domestic tourism in Tanzania specifically in Morogoro is crucial as it will provide an
insight on how the natives perceive the domestic tourism, challenges encounter
domestic tourists and lasts being able to gather the natives’s opinion on
development of domestic tourism
This is qualitative study involving 24 respondents in a two focused group discussions created basing on age groups. The expected findings will provide the news ways to measures towards domestic industry improvement.
Keywords: Domestic tourism, Role, Natives
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