Batinoluho, Ladislaus Fredrick
(2019)
Examining The Role of Festivals in Tourism Development in Tanzania.
International Conference on the Future of Tourism (ICFT).
pp. 1-16.
ISSN 2507-7872
Abstract
Abstract
Festivals are increasingly becoming grounds of discourse enabling people to express their views on wider cultural, social and political issues. Often the debates polarize into those advocating change and those wishing to preserve
“traditional” or “local” culture in the face of modernization and globalization.
There is generally a high level of consensus about the goal of festivals that is appropriate for them. In particular, the importance of festivals in tourism
development is unabated. There comes the role of festivals and their
significance in contemporary tourism. Festivals are not only one of the most important products of tourism, but also indispensable ingredient of human society. Festivals are worldwide phenomenon which is attaining greater and greater importance through Tourism Industry. The main objective of this paper was to examine the roles of festivals in contemporary tourism and to define their origins, classification, tourist value, impacts and outcomes with special focus on Tanzania. Specifically, the paper intended to examine the role of festivals with view of developing tourism in Tanzania. The findings of this study show us that festivals have contributed in the development of tourism. Festivals attract tourists to local community events to promote enriching exchanges between tourists and residents. It was found in the case studies of Sauti za Busara Festival, and Urithi Festival that have become a major tourist attraction for the local, regional and international visitors in Tanzania.
Keywords: Festivals, Contemporary tourism and Local communities.
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