The Role of Entrepreneurial Orientation on Business Performance- A Case of Kinondoni Municipality

John, Emma (2018) The Role of Entrepreneurial Orientation on Business Performance- A Case of Kinondoni Municipality. Masters thesis, The Open University of Tanzania.

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The objective of this research was to assess the Role of Entrepreneurial Orientation on Business Performance. This was assessed by determining the relationship between the EO and Business Performance in Kinondoni Municipal. The methodology employed Descriptive Statistics, Factor Analysis as well as Multiple Linear Regression. The study used a sample of 150 entrepreneurs who are registered and doing business in Kinondoni Municipal. Questionnaires were used to collect data, Factor Analysis, Correlation and Multiple Regression Analysis were used to analyze data so as to make it easier to interpret in which the EO was the independent variable where as Business Performance was the Dependent Variable. The study revealed that the study Predictors (proactiveness, Innovation, Risk Taking, Competitive Aggressiveness and Autonomy) as the dimensions of EO as well as Sales growth, profit and market share as the dimensions of Business Performance. The study found a positive relationship between the dimensions of EO and Business Performance. Moreover the study confirms the dimensions of EO as important in the success of the Business and therefore suggests that all SME’s in Kinondoni District should adopt EO strategies for the success of their businesses by putting policies and procedures that enable employees to be innovative, proactively and encourage autonomy, which will help to attain competitive aggressiveness.

Item Type: Thesis (Masters)
Subjects: 300 Social Sciences > 300 Social sciences, sociology & anthropology
Divisions: Faculty of Arts and Social Sciences > Department of Sociology and social work
Depositing User: Mr. Administrator OUT
Date Deposited: 22 Nov 2019 09:21
Last Modified: 22 Nov 2019 09:29

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