John, Emma
(2018)
The Role of
Entrepreneurial Orientation on Business Performance- A Case of Kinondoni
Municipality.
Masters thesis, The Open University of Tanzania.
Abstract
The objective of this research was to assess the Role of Entrepreneurial Orientation on
Business Performance. This was assessed by determining the relationship between the
EO and Business Performance in Kinondoni Municipal. The methodology employed
Descriptive Statistics, Factor Analysis as well as Multiple Linear Regression. The
study used a sample of 150 entrepreneurs who are registered and doing business in
Kinondoni Municipal. Questionnaires were used to collect data, Factor Analysis,
Correlation and Multiple Regression Analysis were used to analyze data so as to make
it easier to interpret in which the EO was the independent variable where as Business
Performance was the Dependent Variable. The study revealed that the study Predictors
(proactiveness, Innovation, Risk Taking, Competitive Aggressiveness and Autonomy)
as the dimensions of EO as well as Sales growth, profit and market share as the
dimensions of Business Performance. The study found a positive relationship between
the dimensions of EO and Business Performance. Moreover the study confirms the
dimensions of EO as important in the success of the Business and therefore suggests
that all SME’s in Kinondoni District should adopt EO strategies for the success of
their businesses by putting policies and procedures that enable employees to be
innovative, proactively and encourage autonomy, which will help to attain competitive
aggressiveness.
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