The Influence of Corporate Social Responsibility on Employees Perception at Coca Cola Kwanza (T) Limited

George, Judith (2017) The Influence of Corporate Social Responsibility on Employees Perception at Coca Cola Kwanza (T) Limited. Masters thesis, The Open University of Tanzania.

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Abstract

This study discusses the influence of corporate social responsibility on employee’s perception at CCK. The study had three specific objectives namely; to determine the initiatives played by CCK towards the development of society, to examine the communities’ expectations on CCK’s CSR programs and to find out how CCK CSR programs are perceived by the employees. Data collection instruments were questionnaires, personal interviews, and documentary sources. Data collected were analyzed using Statistical Package for Social Sciences (SPSS) mainly descriptive statistics (Frequencies & Statistical means). Data collected through documentary review and personal interview were analysed using content analysis. The study used a sample of 38 respondents from different departments at CCK. The findings showed that there is no agreement between public expectations and perceptions on CSR initiatives at CCK. Furthermore the findings revealed that employees of CCK have shown dissatisfaction level on the following aspects environmental protection (29%), health protection (19%), fair pricing (10%) and satisfactory employee compensation (8%). Conclusively the researcher argues that CSR initiatives are negatively perceived by employees. There is a need to involve employees in planning for CSR initiatives.

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