Factors Affecting Growth of Postal Services in Lindi, Region, Tanzania.

Mwandenuka, Danford Gabriel (2024) Factors Affecting Growth of Postal Services in Lindi, Region, Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

The primary aim of this study was to explore the factors influencing the growth of postal services in the Lindi region of Tanzania. Specifically, the study sought to evaluate the impact of bureaucracy on postal service growth, assess how organizational structure influences this growth, and investigate the role of service quality in the development of postal services in the Lindi region. The study applied bureaucratic theory along with a positivist philosophy, explanatory design, and deductive approach. A simple random sampling method was used to select 80 customers for the survey. Structured questionnaires were distributed to participants, and data were analyzed using descriptive statistics and multiple linear regression techniques. The results showed that bureaucracy had a negative effect on the growth of postal services. Additionally, while organizational structure positively influenced postal service growth, the impact was not significant. Similarly, service quality had a positive but insignificant effect on growth. To foster growth, the study recommends that the postal corporation reduce bureaucracy and improve service quality. Keywords: Factors, growth of postal service, Lindi region, Tanzania

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