Factors Affecting Prevention Intention Towards Fire Outbreaks in Public Markets in Tanzania: The Moderating Effect of Attitude.

Mwakatage, Billy Jimmy (2024) Factors Affecting Prevention Intention Towards Fire Outbreaks in Public Markets in Tanzania: The Moderating Effect of Attitude. Doctoral thesis, The Open University of Tanzania.

PDF - Submitted Version Available under License Creative Commons Attribution No Derivatives. Download (4MB)

Abstract

This study examined the factors affecting prevention intention towards fire outbreaks in public markets using attitude as a moderating variable. The study specifically assessed the effects of perceived vulnerability, perceived severity, response efficacy, and self-efficacy on facilitating the intention to prevent fire outbreaks in public markets. Additionally, it examined the moderating effects of attitudes on prevention intentions and fire outbreaks in public markets. The research utilised quantitative methods, involving 384 respondents who were traders in public markets and the management of respective markets in the Dar es Salaam Region. A simple random sampling approach was employed to select respondents from 10 markets, and data analysis was conducted using the structural equation model. The findings indicated that perceived vulnerability did not directly affect the intention to prevent fire outbreaks in public markets while perceived severity, response efficacy, and self efficacy demonstrated direct positive effects. The study also revealed that attitude positively moderated the relationship between vulnerability and the intention to prevent fire outbreaks in public markets, but it did not exhibit positive moderating effects on perceived severity, response efficacy, and self-efficacy. This study concludes that among the four factors under the study, three of them directly affect the intention to prevent fire. The study recommends that further research could explore the reasons why attitude does not positively moderate perceived severity, response efficacy, and self-efficacy in facilitating the intention to prevent fire outbreaks in public markets. Keywords: Vulnerability, Perceived Severity, Response Efficacy, Self-Efficacy, Prevention Intention of fire and Attitudes.

Actions (login required)

View Item