Factors Impacting Small Business Growth In Ilala Dictrict In Dar Es Salaam, Tanzania.

Bashulula, Dennis (2025) Factors Impacting Small Business Growth In Ilala Dictrict In Dar Es Salaam, Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

This study sought to examine factors impacting the growth of small businesses in Ilala district in Dar es salaam region, Tanzania. The study’s specific objectives were to examine the effects of strategic management skills among small business operators on the growth of their businesses, to determine the effects of accounting skills among small business operators on the growth of their businesses and to assess the effects of sales and marketing skills among small business operators on the growth of their businesses.The study employed quantitative explanatory research to assess the causeeffect relationship between the independent and dependent variables. A simple random sampling technique was used to obtain a sample of 278 respondents. Data were collected through the structured questionnaires and analysed using descriptive statistics and multiple linear regression analysis. The results revealed that strategic management skills had a positive and significant effect on small business growth (β = 0.285, ρ = 0.000, t = 4.731). Similarly, accounting skills demonstrated a positive and significant effect (β = 0.256, ρ = 0.000, t = 4.913). Furthermore, sales and marketing skills exhibited the strongest positive and significant effect on small business growth (β = 0.489, ρ = 0.000, t = 12.812). The study concludes that strategic management skills, accounting skills and marketing skills played vital role in promoting small business growth in in Ilala district in Dar es salaam, Tanzania. The study recommends small business owners to access to training programs, workshops, and online courses to maximize their small business growth potential. The government should devise training policies to promote the small business operations in Ilala district and other districts in Tanzania. Keywords: Factors, Small Business Growth, Ilala District

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