Assessment on Constraints Facing Small and Medium Enterprises (SMEs) in Business Success : A Case of SMEs In Zanzibar.

Talib, Hassan Aboud (2023) Assessment on Constraints Facing Small and Medium Enterprises (SMEs) in Business Success : A Case of SMEs In Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

This study conducted to make assessment on constraints facing small and medium enterprises in business success in Zanzibar around Industrial Economic Free Zone at Amani, Darajani shopping center, Nungwi Dagaa Association Factory, Kisakasaka bio-gas project and Mayungwani petty manufacturing center (Wagonga Vyuma Center). The study based on three specific objectives; The first specific objectives of the study was to examine environmental factors hindering SMEs in business success in Zanzibar, the second specific objective was to examine economic factors hindering SMEs in business success in Zanzibar and third specific objective was to examine social factors hindering SMEs in business success in Zanzibar. The data collected through interview method from sample of twenty-five (25) companies. The data analyzed through qualitative method. The study concluded that SME are not performed well with the business through various constraints such as low profit, poor management, absence of website to run business, high interest rate, absence of customers from outside of Tanzania, these obtained from all specific objectives. The study recommends that SMEs in Zanzibar should strongly focus on looking for financial entities to have customer satisfaction by providing high quality and affordable products and services, this shown from economic constraints. This can be attained through improved good financial funding, improved management skills, provide good services, and multiple functions, reducing cost of the products and services and improving promotional pricing and good quality of customer care,

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