Factors affecting the Adoption of Drip Irrigation Technology: Empirical Evidence from Horticultural Production Project in Magharibi “A” District of Zanzibar.

Vuai, Amour Uzzi (2023) Factors affecting the Adoption of Drip Irrigation Technology: Empirical Evidence from Horticultural Production Project in Magharibi “A” District of Zanzibar. Masters thesis, The Open University of Tanzania.

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Abstract

This study sought to investigate what factors influence smallholder farmers in Magharibi "A" District in Zanzibar to use drip irrigation technology. The study specifically sought to examine the influence of perceived usefulness on the intention to use drip irrigation technology, to examine the influence of perceived ease of use on the intention to use drip irrigation technology in the study area, to pinpoint the influence of farmer's attitude on the intention to use drip irrigation, and discover the influence of social pressure on the intention to use drip irrigation. The study was carried out in 18 Shehia of Magharibi ―A‖ district, whereby 165 respondents were simple randomly selected for the study. Data were collected from smallholder farmers using questionnaires. Descriptive and multiple linear regression analysis were applied to analyze the collected data. The findings reveal that, perceived usefulness, perceived ease of use, farmer‘s attitudes and social influence has positive influence on the intention to use drip irrigation system among smallholder farmers in the area of the study. The study concludes that perceived usefulness, perceived ease of use, farmer‘s attitudes and social influence are antecedents of intention to use drip irrigation technology. Thus, the study recommends that more efforts be made to help smallholder farmers perceive drip irrigation technology as useful and simple to use, have positive attitudes toward using the technology, and take advantage of favorable social influence regarding its use. Keywords: Perceived Usefulness, Perceived Ease of Use, Farmer’s Attitudes, Social Influence, Drip Irrigation Technology.

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 21 Aug 2025 12:03
Last Modified: 21 Aug 2025 12:03
URI: http://repository.out.ac.tz/id/eprint/4425

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