Determinants of Electronic Learning Adoption in selected University Institutions in Tanzania.The Moderating Role of the cultural dimension of Individualism/Collectivism

Mugandila, Petro A. (2023) Determinants of Electronic Learning Adoption in selected University Institutions in Tanzania.The Moderating Role of the cultural dimension of Individualism/Collectivism. Doctoral thesis, The Open University of Tanzania.

Microsoft Word - Submitted Version Download (8MB)

Abstract

Due to its convenience and flexibility, eLearning technologies are widely used in universities to improve teaching and learning. This study investigated the determinants of eLearning Adoption in selected University Institutions in Tanzania using the cultural dimension of Individualism/Collectivism as the moderating variable. The study used the Theory of Planned Behaviour and the Hofstede Theory of Cultural Dimensions. Utilizing multistage sampling techniques, the study collected data from 371 academics, students, and ICT staff using a web-based survey. Data were analysed using descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and moderated mediation analysis in IBM SPSS Version 22 and Amos Version 23 with Structural Equation Modelling. Results showed that Skills, Attitude, Perceived Behavioural Control, and Subjective Norms positively influenced Behavioural Intention. Further results revealed that Behavioural Intention fully mediated the relationships between, Skills and eLearning Adoption, and Perceived Behavioural Control and eLearning Adoption, whereas, Behavioural Intention partially mediated the relationship between Subjective Norms and eLearning Adoption. However, Behavioural Intention did not serve as a mediator between Attitude and eLearning Adoption. Further findings revealed that Behavioural Intention positively influenced eLearning Adoption, whereas Individualism/Collectivism did not moderate the relationships between Behavioural Intention and its determinants. The findings suggested that the Theory of Planned Behavior should include a Skills variable for the African environment. The study urges further research to evaluate the novel model in any African setting.

Actions (login required)

View Item