The Effect of Communication on Employee Performance in Engineering Companies: A Case of Selected Companies in Arusha Tanzania.

Damian, Sikutegemea (2022) The Effect of Communication on Employee Performance in Engineering Companies: A Case of Selected Companies in Arusha Tanzania. Masters thesis, The Open University of Tanzania.

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Abstract

This study sought toexamine the effect of communication on employee performance in engineering companies: a case of selected companies in Arusha Tanzania. The study had three specific objectives namely; to examine the effect of central route communication, peripheral route communication and transparent communication on employee performance in engineering companies. The study used positivism philosophy and descriptive survey research design. Cluster sampling techniques and questionnaires were adopted to collect data from 144respondents. Descriptive statistics with the aid of SPSS version 22 were used to analyze data. Findings revealed that central route communication affected employee performance in engineering companies in Arusha Tanzania since employees are highly involed and strong message is communicated. Findings further indicated that peripheral route communication affected employee performance in engineering companies as it changes positively the attitude and belifs of employees about work. Finally,it was also discovered that open communication has an impact on employee performance as it improves employees confidence, trust and a feeling of being respected. The study recommended that engineering companies should strengthern the employees involvement and use myriads of communication strategies as it affect employees performance. Keywords: Communication, Employees Performance, Engineering Companies, Central Route Communication, Peripheral Route Communication

Item Type: Thesis (Masters)
Subjects: 600 Technology > 620 Engineering & Applied operations
Divisions: Faculty of Business Management > Department of Marketing and Entrepreneurship
Depositing User: Khadija Katele
Date Deposited: 17 May 2023 12:08
Last Modified: 17 May 2023 12:08
URI: http://repository.out.ac.tz/id/eprint/3741

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