Impact of Multinational Companies Using Geocentric Recruitment Policy on Organization Performance on Tanzania: The Case of Dangote Company Industry.

Adolph, Adelina (2022) Impact of Multinational Companies Using Geocentric Recruitment Policy on Organization Performance on Tanzania: The Case of Dangote Company Industry. Masters thesis, The Open University of Tanzania.

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Abstract

The study aimed to assess on the Impact of Multinational Companies using geocentric recruitment policy on organization performance in Tanzania. The study conducted at Dangote Company Industry, Mtwara. The study was guided by the specific objectives; to determine the effect of Strategic MNCs in geocentric recruitment, the effect of building competitive advantage, to determine the effect of geocentric recruitment; and to determine the effects of enhancing local employee’s commitment on organizations performance. A case study design was selected on which primary data collected using questionnaires from 83 respondents the primary data was analyzed by using SPSS and secondary data was collected from the documentary review such as books, journal, policy, and regulation on organization performance. The study found that, investing in strategic geocentric recruitment is more significant in organizational performance as mixes new international blood and strengthening human resources to up with new management techniques. The strategy requires little manpower and allows hiring competent employees. Further revealed that, under geocentric recruitment strategy, produced products are of high quality hence gaining more competitive advantage in the market all over the world. Also, the study revealed that, geocentric recruitment sometimes challenges the organizations performance if not adopted well. Differences in cultural environments, difficult to get best employees and discouraging local employees managerial operations, hence can take long time to get positive impact. Geocentric recruitment found to enhance local employee’s commitment, they become marketable, they adopt new managerial skills, less training is required; and customer service is improved. It was recommended that in order the Company to afford its goals has to hire professional through investing on geocentric recruitment. Keywords: Geocentric Recruitiment, Organizational Company, Multinational Company.

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