Masoud, Badria Atai
(2022)
The role of TV in mobilizing women in politics: A case study is Zanzibar broadcasting Corporation (ZBC.
Masters thesis, The Open University of Tanzania.
Abstract
This research mainly examined the ZBC TV role in mobilizing women towards Participating in politics, case study Urban West Region in Unguja, the studyused five research questions, which are found relevant to the study and were subjected to empirical test. A study of 300,000 populations was randomly and systematically selected.In the literature review, three relevant theories examined which agenda setting theory, social responsibilities theory and framing theory. In that context, the researcher selected a total of 105 questionnaires administered and the results generated from the study was analysed using tables and percentages.A qualitative case study design is chosen and various data presented were collected through focus group, in-depth interviews and questionnaires, and some by observations. The researcher used both close and open questionnaires and the total respondents were 120 based on case study within Urban West Region.Presentation and analysis of findings of this study, it focuses on testing the reliability of variables through presenting and analysing primary data collected using descriptive statistics analysis. In general, this study calls for the central government through local authorities should provide support to the local communities based on mobilization, political opportunities, and overcoming barriers in participating in political activities. Both central and local governments and other political activists who strive to improve the women political rights should provide absolute transparency regarding political process and its related activities.
Keywords:Role of Television in Politics, Role of Television in Mobilizing Women, Mobilizing Women in Politics
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