Factors Affecting Market Access Among Spice Farmers in Zanzibar: A Case of Zanzibar State Trading Corporation (ZSTC).

Abdalla, Nunuu A. (2021) Factors Affecting Market Access Among Spice Farmers in Zanzibar: A Case of Zanzibar State Trading Corporation (ZSTC). Masters thesis, The Open University of Tanzania.

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This study intended to examine factors affecting market access among spice farmers in Zanzibar. A descriptive research design was adopted. A sample of 85 respondents was employed. Convenience sampling technique was used to select eighty (85) respondents consisting of 65 spice farmers and 20 spice traders. Convenience and purposive sampling were used to select respondents. A self-administered questionnaire composed of closed and open-ended questions were used to collect data from eighty-five respondents. Data were analyzed using two methods; descriptive statistics using excel and quotient analysis for qualitative data. The findings indicated that distant market, market information access, market organization, number of spice crops sold, quantity of spice sold, spice selling price and quantity of spice demanded made a unique statistically significant contribution to the chances of accessing the spice market. Findings showed that there exists relationship between marketing factors and market access among spice farmers. It was concluded that an analytical structure of marketing channels provided an important framework for mapping and explaining potentials in market access for spice farmers such as the market channels and sales points where farmers sold their spice products. It was recommended that Spice farmers should strengthen spice value chain in which a number of spice markets can be increased and developed. Farmers should be trained entrepreneurship and strengthened their collaboration to traders. Keywords: Market access, spice farmers, spice traders, Zanzibar

Item Type: Thesis (Masters)
Subjects: 600 Technology > 658 Gerneral management
Divisions: Faculty of Business Management > Department of Accounting and Finance
Depositing User: Mr Habibu Kazimzuri
Date Deposited: 17 Jan 2023 14:45
Last Modified: 17 Jan 2023 14:45
URI: http://repository.out.ac.tz/id/eprint/3444

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